Have you ever noticed some very annoying facts about famous companies? Have you ever noticed Rolls Royce, Apple, Kenwood, Mercedes, Hummer have any commercials? We are living in 21st century and everything is commercialized. While watching dramas or news on TV, we see a lot of commercials from different companies.

Business depends on advertisement. This is a quote from different business tycoons. They believe on advertisement, commercials and marketing, but why famous companies like mentioned above come with commercials to attract their clients and provide detailed specs about their products? Which way they follow to attract people?

No one is saying that commercials and advertisements are not the good way. They are the best. But how famous companies come up with commercials we will review it in this article. 

Difference between Commercials and advertisements

Commercials are basically advertisements. Commercial is either a short film or a voice narrative of a product.  This is a type of advertisement. You can see commercials on television.

Advertisements can be found in magazines/newspapers, on billboards in public places as well as on TV, radio and the Internet nowadays.  People use Social networks like facebook, hi5, and twitter for their ads. We come across thousands of ads daily by browsing internet.  So this is the difference between commercials and advertisements. 

Why advertisement is necessary

It is important to advertise your product. If you launched a new company, people around you have no time to buy and check it except if you are selling a product which is unique and not available in the market. Otherwise you will be failed!

A new company always needs an advertisement plan. You have to put the specifications of the product, the price tag, quality and everything you got in your product and you want to provide to your valuable customers. People have many things to be done. You need to extract their attention in a short time

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Let me clear it with a short example.

Guess what this ad is about?

I found it on internet while browsing. I looked at it, smile and tried to find out why this grandma is wheeling? It’s a snap from a full commercial of Red Bull’s advertisement. Look at it. Its unique and conveying the concept. Isn’t it?

Grandma in this picture is wheeling after trying red bull. Red bull is an energy drink. Yeah! It provides energy that’s why grandma is wheeling.

Attract people! This is important.

Quality matters

 Why we use to buy Honda instead of Datsun . Datsun is a good company. Honda is founded in 1948 while Datsun in 1931. Datsun is a good company but it’s not the best. Honda is the best. Rolls Royce is the best. We prefer to buy it even if we have no times for their commercials and ads. This is because of the quality product.

Take the example of Nokia. Nokia has around 122,000 employees across 120 countries, sales in more than 150 countries and annual revenues of around €38 billion. The annual revenue of Nokia is more than the annual budget of most of the countries. This is called quality. They’ve earned the trust around the world. Have you ever heard Nokia has that revenue due to the best advertisement and commercial? They are depending on quality products.

All the above discussion gives us the conclusion that product doesn’t depend on commercials and advertisement; it depends on the quality product. Quality, not quantity.

Quality Assurance

Quality assurance is the main thing. You can provide a quality product to your customers but if you can’t maintain the quality of the product, it’s your defeat. You will go up and suddenly you will be down. Market is a place for competitors. If you have no passion about your quality assurance you can’t be succeeded.

Ever you heard about McDonnell Douglas. They always built quality aircrafts. They had value beside commercials. In early 90’s when Airbus intended to collaborate with European aerospace company, Douglas signed a MoU (memorandum of understanding) with Boeing. McDonnell Douglas and Boeing agreed to merge their businesses, in an attempt to challenge business giant like Airbus. This sudden decision gave some life to McDonnell Douglas. This is the way you observe competitors. You should know what are the techniques other companies are using to compete with you. 

Finding the feedback from customers in also important. An overall results from the feedback can divide a company in four categories. 

• Company is Providing EXCELLENT product.
• Company is Providing GOOD product.
• Company is Providing AVERAGE product.
• Company is Providing POOR product.

At least a good company with a quality product (without even an advertisement campaign) should be in above average category.

In the battle to be the Smartphone's competition, different companies are doing their best to design user friendly mobiles for the customers. Top companies from the Smartphone’s like Nokia, Samsung, Motorola, LG, Apple are in tough competition providing enhanced OS and specs to the customers.

To be able to enter in this battle some new companies are trying to bring good Smartphone’s and in near future they will be able to compete with those companies. In this race Alcatel lucent are doing their best. Recently this French mobile company has launched some very advanced Smartphone’s and people all over the world are taking interest in their products.  Apple has launched very few models but they have a great innovative idea that is why they are considered as a stable company and a tough competitor in this competition.

Competition based on quantity

Samsung is leading in this competition by announcing more than 50 phones in 2012. Nokia has announced and released 27 Smartphone’s in 2012. Motorola has announced 30 Smartphone’s in 2012. Sony Ericson has stopped releasing their phones since august 2011. LG has announced round about 43 mobiles in 2012 whilst, last but not least apple Iphone has announced only 1 mobile phone in 2012 i:e Iphone 5.

Samsung is the winner in this competition while LG is runner up. Both are releasing their Smartphone’s based on android. Motorola is also releasing android based Smartphone’s while nokia released Smartphone’s based on belle OS and windows.

Competition based on quality

Every Smartphone company is leading in the competition on the basis of quality. Iphone has released only one Smartphone in 2012 still they are very strong competitors. Rating based on the users in my previous post was showing interest rate. No company will compromise on quality; either it’s based on Android, Belle or Windows operating system. Almost every Smartphone company has released dual core mobiles with enhanced features. Fast processing mobile phones are one of the best segments of 2012 features. Improving the specs in 2013, in the near future people will see a huge change in the specs. Indeed more advancements.

 
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Samsung Galaxy S4! Voting and Trends

Emerging companies.

Some of the Smartphone companies are announcing very attractive based feature mobiles. French based Alcatel lucent is one of the leading companies in electronics. In near future they will prove themselves in Smartphone’s competition as-well. Virtue, ZTE and Huawie are also doing their best to become an international competitor in this race.

What more!

Smartphone’s are replacing desktops and laptops. We can surf the internet anywhere through pocket Smartphone’s, view our documents, watch movies in HQ and save our notes and timetables. We can play games, make apps, use softwares and text/ talk around the globe. In the near future, Enhanced Smartphone’s will replace the personal computers. What do you think about this forecast? At what end this competition will last? We are interested in your opinion as-well.

Samsung Galaxy s4 first look is on the news. Tech bloggers and reviewers are talking about the sleek, slim, smart and sexy phone. In the near future, as per reviewers and analysts, it will boost corporate marketing as well as open marketing. Even the most rated NOKIA Company feels serious threats about its future concepts. No matter how Samsung Galaxy s4 shows a sudden impact on mobile industry people still didn’t forget the masterpiece Iphone  S5.  At online communities people tend to ask different questions to find out who’s the king.
Beside the fact that Samsung Galaxy S4 hit the opinions market, it has slight different specifications then the old Samsung Galaxy s3. No matter it has better camera quality, several sensors and enhanced processor, the slight difference will not let the people to go for Samsung S4.

Votes being cast and evaluated

Here is the snap shot of voting for Samsung Galaxy S4 and Samsung galaxy S3.

Not a big deal for Samsung expectations.  Though if we compare S4 with Iphone 5, a huge difference can be seen. 

One of the top most Smartphone related site statistic shows that people are still inclined towards the BIG BOSS NOKIA. Providing flexible and easy menu navigation and operations.  The new Nokia Lumia 720, which has windows 8 operating system, is still beating both devices. 

Designing or Specs?

Nokia never concentrates on designing. They are making gold from the old. But they always targeted the public. No age restrictions. They never missed loose end. Samsung continuously launched high end electronics targeting the youth customers. Same goes for Iphone. They started from the peak and still working on the peak. Whilst Nokia take care of everyone. Small phones, mono color phones, windows 8, Belle, Meego  and Meemo.  They never come up with most user friendly Android OS as they knew the value of self-made OS’s.

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